Maison des Arts - Total Outsourced On-line Presence
Maison des Arts is an international art school located in the south of France. It understands the impact that an excellent on-line presence can have on the success of its business. Recognising that their strengths as an organisation are in painting and teaching, not in developing and managing websites, and that their on-line presence is too critical to risk in-house, they have entrusted the entire development, support and operation of their on-line presence to HVL.
HVL has helped Maison des Arts to enrich their web presence with a number of tools and facilities. These help their past, current and future students to gain benefits from the site and grow an attachment to the company.
Tools such as the colour wheel have been designed for artists by artists and help new and experienced students alike to understand how to mix colours to create the shade they require.
Adding video to the site has enabled them to demonstrate effectively some of the techniques they teach, which acts both as an advert for potential new participants and a refresher for those who have previously attended.
Within their on-line gallery they display both work by the tutors and the work from participants of previous courses, again acting as an excellent advert and getting previous participants to encourage their friends and family to visit the site and view their efforts.
Future planned enhancements include exciting new gallery options to help present the participants work to best advantage, a virtual shop to supplement the existing physical shop and an expansion of the demonstration and on-line tutorial facilities.
HVL is responsible for the design, development, support and operation of the site. HVL staff work closely with Maison des Arts to suggest what is possible, set financial budgets for investment in the site and manage to these budgets. In summary HVL has become Maison des Arts' technology partner and trusted advisor, delivering an agreed strategy that will help maintain Maison des Arts at the forefront of prestigious international art schools.